WEBSITE EVENT LISTING
Your event will be listed on both the HOTA website and Experience Gold Coast website, providing audiences with direct access to event information and ticketing links.
Why partner with us?
Why Invest in Marketing Through HOTA?
Partnering with HOTA provides access to a highly engaged audience and a premium cultural platform, delivering opportunities to amplify your event through trusted channels and meaningful audience connections. Our experienced marketing team offers a range of complimentary and paid media opportunities designed to support your event and maximise audience reach.
Key benefits include:
- Premium Audience Access
Reach a culturally engaged, experience-driven audience with strong discretionary spending power. - High-Dwell-Time Environment
Visitors spend extended periods onsite, increasing opportunities for brand exposure, engagement and recall. - Integrated Marketing Opportunities
Benefit from coordinated exposure across digital, onsite and experiential channels. - Content-Led Engagement
Connect with audiences through authentic storytelling and meaningful content, rather than traditional advertising alone. - Local Market Expertise
Leverage the knowledge and experience of a dedicated marketing team with deep understanding of the Gold Coast audience and media landscape.
All marketing activity is subject to production timelines, campaign schedules and availability. To optimise visibility and campaign performance, our team may recommend strategic announcement and on-sale dates.
How it works
Build your marketing program
Review the Marketing Opportunities below. Your campaign will automatically include the Complimentary Marketing Services, and you can tailor your marketing program by selecting any additional paid marketing opportunities that align with your objectives.
Confirm your participation
Notify your HOTA contact via email of the paid marketing or value in kind opportunities you would like to include in your campaign.
Receive your campaign schedule
If you have selected any paid marketing or value in kind opportunities, your HOTA contact will provide your campaign schedule, artwork specifications and submission deadlines. Please sign and return your booking confirmation.
Prepare your marketing assets
Download the Tech Specs_Copy document from the Quick Downloads section. Review the asset requirements for both the Complimentary Marketing Services and any selected paid marketing opportunities. Create your assets using the templates provided in the Style Guide and Templates section of this website. Complete the “Copy” tab in the Tech Specs_Copy document and return this to your HOTA contact.
Complimentary Marketing
Every event presented at HOTA receives a level of complimentary marketing support. The type and extent of this support will be determined by HOTA based on the needs of your event, audience, and the overall marketing program.
WHAT'S ON PAID MEDIA ADVERTISING
HOTA operates an always on paid advertising campaign across digital marketing platforms promoting upcoming events, which include (but are not limited to) Facebook, Instagram, Google and Spotify.
Where suitable opportunities exist, selected events may be included within these campaigns, which typically reach more than 100,000 people.
WHAT'S ON EDM
HOTA's regular What's On eDM reaches more than 120,000 subscribers interested in arts, culture and events.
Events will be included in a standard placement within the lead-up to the performance. Scheduling and placement are determined by HOTA based on campaign requirements and audience relevance.
ORGANIC SOCIAL MEDIA OPPORTUNITIES
Partners are encouraged to submit content for consideration across HOTA's social media channels. Our following on Instagram is 53,000+ and Facebook in 66,000+.
While inclusion cannot be guaranteed, we actively seek engaging, authentic content that resonates with our audiences and aligns with our content strategy.
Content should focus on storytelling, behind-the-scenes insights, artist perspectives, unique experiences and audience engagement rather than direct event promotion alone.
Please refer to the HOTA Social Content Guide when developing submissions.
SOCIAL MEDIA EVENT CO-HOSTING
If you have created a Facebook Event for your performance, please provide us with the invite link.
Where appropriate, HOTA will accept the invitation, and you will appear on our events listing page seen by 66,000 followers.
ONSITE PROMOTIONAL AREAS
Overview
On the day of your event, promoters may utilise designated onsite promotional areas to enhance the visitor experience and support audience engagement. Please see designated areas on the map.
Permitted day of event activities and location include:
- Distribution of event programmes and promotional collateral
- Installation of a media wall (maximum dimensions: 2325mm H x 2980mm W)
- Merchandise sales from an approved merchandise table
- Display of up to two pull-up banners
Any promotional activity or display requirements beyond the above must be discussed and approved in advance by your HOTA representative.
Important Information
To protect venue presentation and infrastructure, adhesive products including sticky tape, Blu Tack and similar fixing materials are not permitted.
If you require additional signage or display solutions, please discuss suitable alternatives with your HOTA contact.
MEMBERS MARKETING
Overview
HOTA offers additional marketing value through strategic value-in-kind partnerships that provide exclusive benefits to HOTA Members.
These partnerships create opportunities to engage directly with a highly loyal and culturally engaged audience while enhancing the overall member experience.
Value-in-Kind Partnership Opportunities
Access to HOTA's membership audience may be available through:
- Exclusive Member Offers: Provide unique value-added experiences, inclusions or benefits available only to HOTA Members.
- Member Ticket Discounts: Offer special ticket pricing exclusively for HOTA Members.
- Priority Access and Presales: Provide members with exclusive access to tickets before public release.
Benefits to Hirers
Participation in the Membership Program provides:
- Access to a highly engaged arts and culture audience
- Increased conversion through exclusivity and urgency
- Enhanced alignment with HOTA's premium membership offering
- Additional promotional opportunities across member communications
Requirements
- Exclusive member offer details
- Presale date (minimum two days prior to public on-sale)
Marketing Support
Membership partners receive:
- One dedicated member eDM
- Inclusion in at least one Member Offers eDM
- Featured placement within the Membership webpage (can we hyperlink to here) performance carousel. Carousel placement will appear within the first three positions for a minimum of two weeks.
Appearance Date: Confirmed member pre-sale date.
Offer and Content Deadline: Minimum 12 weeks prior to the event date.
Conditions
To participate in the Membership Program:
- Offers must provide genuine and meaningful value
- Offer availability and allocation must be agreed in advance
- Campaign timing must align with HOTA's marketing calendar
- The offer may be incorporated into broader paid campaigns or delivered as standalone initiatives, subject to approval
PAID MARKETING OPPORTUNITIES
DIGITAL ADVERTISING CAMPAIGNS
Overview
Our experienced digital marketing specialists can help maximise your advertising investment through targeted campaigns designed to reach relevant audiences across the Gold Coast and beyond.
Campaigns are tailored to your event objectives, audience profile and budget.
Minimum Investment
$5,000 advertising spend plus $500 admin fee.
Requirements
- Campaign budget
- Video assets (where available)
- Static imagery
- Advertising Copy
A detailed asset specification document will be supplied as part of your campaign planning process.
Appearance Date: Campaign dates will be developed in consultation with your team.
Content Deadline: 20 business days prior to campaign commencement.
DEDICATED SOLUS EDM
Overview
Reach a highly targeted HOTA audience through a dedicated eDM campaign distributed to approximately 30,000 subscribers.
Audience segmentation is informed by historical purchasing behaviour, genre preferences, event attendance and audience interests to maximise campaign effectiveness.
Scheduling is determined by HOTA based on audience strategy and campaign performance considerations.
Requirements
- Please provide approved copy and imagery in accordance with the specifications below.
- If assets are not supplied, HOTA may utilise approved event information and imagery from your website listing.
Image Specifications
- Dimensions: 1920px x 1080px
- Clean imagery only (no text or logos)
- File Format: JPEG
- Colour Mode: RGB
- Resolution: 72 DPI
- Maximum File Size: 500KB
Copy Requirements:
- Subject line
- Preheader/ preview text
- eDM body copy: Up to 200 words.
Content Deadline: 10 business days prior to deployment.
Appearance Date: Typically 2–4 weeks prior to the event.
ADDITIONAL EDM ADVERTISING OPPORTUNITIES
Overview
All events receive standard inclusion within HOTA's What's On eDM program.
For additional visibility, promoters may upgrade to a hero premium placements or purchase additional inclusions within targeted eDM campaigns.
Requirements
- Please provide approved imagery and copy.
- Where assets are not supplied, HOTA may utilise approved website listing content.
Image Specifications
- Dimensions: 1920px x 1080px
- Clean imagery only (no text or logos)
- File Format: JPEG
- Colour Mode: RGB
- Resolution: 72 DPI
- Maximum File Size: 500KB
Requirements:
- No additional assets are required.
- Approved imagery and information from your website listing will be used to create the eDM content.
Appearance Date: Scheduled in consultation with HOTA's marketing team.
Content Deadline: 10 business days prior to deployment.
RADIO ADVERTISING
Overview
HOTA maintains a weekly radio advertising schedule featuring selected events across the Gold Coast and Tweed region.
The campaign reaches approximately 67% of adults aged 25–54.
Partners may have opportunities to be included within HOTA's scheduled advertising or engage HOTA to facilitate dedicated radio campaigns at negotiated rates.
Requirements
No assets are required for inclusion in HOTA's standard radio activity.
For dedicated campaigns, final scripts and production materials will be required.
Appearance Date: Scheduled in consultation with HOTA's marketing team.
Content Deadline: Eight weeks prior to appearance date.
RETAIL DIGITAL ADVERTISING
Overview
Extend your reach through HOTA's retail digital advertising network, appearing across shopping centres throughout the Gold Coast.
The network reaches approximately 718,000 shoppers each week and supports both static and video creative.
Asset Specifications
- Format: JPEG or MP4
- Dimensions: 1080 x 1920 px
- Maximum File Size: 21MB
- Colour Mode: RGB (24-bit)
- Resolution: 72 DPI
- Duration: 7 seconds
- Encoding: H.264 at 20Mbps
- Frame Rate: 25fps
- Audio: Not supported
Appearance Date: Scheduled in consultation with HOTA's marketing team and may be subject to change based on availability and campaign requirements.
Content Deadline: Eight weeks prior to appearance date.
VENUE ADVERTISING OPPORTUNITIES
BOX OFFICE LED SCREEN
Overview
Position your event within one of HOTA's highest-traffic locations.
Content appears within a rotating schedule of four advertisements for a two-week period.
Asset Specifications
Requirements
- Artwork must comply with HOTA's supplied template and technical specifications.
Appearance Date: Scheduled in consultation with HOTA's marketing team.
Content Deadline: Four weeks prior to appearance date.
CENTRAL SCREENS
Overview
Located within HOTA Central near the Candy Bar, these screens provide visibility to audiences moving throughout the precinct.
Content appears within a rotating schedule for a two-week period.
Asset Specifications
Requirements
- Artwork must comply with HOTA's supplied template and technical specifications.
Appearance Date: Scheduled in consultation with HOTA's marketing team.
Content Deadline: Four weeks prior to appearance date.
ROADSIDE BILLBOARD
Overview
Positioned on a major Gold Coast arterial road, this digital billboard provides significant exposure to passing vehicle traffic.
Content appears within a rotation of six advertisements with an average dwell time of 15 seconds.
Asset Specifications
Requirements
- Maximum file size: 500KB
- Artwork must comply with supplied templates
Appearance Date: Scheduled in consultation with HOTA's marketing team.
Content Deadline: Four weeks prior to appearance date
CINEMA ADVERTISING
Overview
Promote your event before screenings in Cinema 1 and Cinema 2.
With an average monthly attendance of more than 12,000 admissions across approximately 380 sessions, cinema advertising delivers highly engaged audiences in a premium environment.
Asset Specifications
Requirements
Provide either:
- A 10-second video advertisement; or
- A static image using the supplied template
Specifications
- JPEG (RGB, 72 DPI) or approved video format
- Maximum file size: 500KB
Appearance Date: Scheduled in consultation with HOTA's marketing team.
Content Deadline: Four weeks prior to appearance date.
VOS RAMP LED BILLBOARD
Overview
Located along one of HOTA's key pedestrian and vehicle thoroughfares, this billboard provides prominent exposure between HOTA Central and HOTA Gallery.
Content appears within a rotating schedule for a two-week period.
Asset Specifications
Appearance Date: Scheduled in consultation with HOTA's marketing team.
Content Deadline: Four weeks prior to appearance date.
WEBSITE ADVERTISING OPPORTUNITIES
Homepage Hero Banner
Overview
Secure premium placement above the fold on one of HOTA's most visited webpages.
Content appears within a rotation of three static images or six-second video assets for a two-week period.
Requirements
- Image or video footage only
- No text overlays
- No audio
- Assets must comply with supplied templates
Appearance Date: Scheduled in consultation with HOTA's marketing team.
Content Deadline: Four weeks prior to appearance date.
Homepage Secondary Banner
Overview
Increase visibility on a key website destination through prominent secondary homepage placement.
Requirements
- Image or video footage only
- No text overlays
- No audio
- Assets must comply with supplied templates
Appearance Date: Scheduled in consultation with HOTA's marketing team.
Content Deadline: Four weeks prior to appearance date.
Search Results Listing Banner
Overview
Increase visibility within category search results through enhanced placement opportunities.
Requirements
- Image or video footage only
- No text overlays
- No audio
- Assets must comply with supplied templates
Appearance Date: Scheduled in consultation with HOTA's marketing team.
Content Deadline: Four weeks prior to appearance date.
Search Category Banner
Overview
Promote your event directly within relevant website category pages including:
- Performance
- Theatre
- Music
- Festival & Series
- Comedy
- Community
- Workshops
Content appears for a two-week period within a rotating schedule.
Requirements
- Image or video footage only
- No text overlays
- No audio
- Assets must comply with supplied templates
Appearance Date: Scheduled in consultation with HOTA's marketing team.
Content Deadline: Four weeks prior to appearance date.
Quick Downloads
Downloadable documents for your Marketing.